how it all started
A little story from Min, our co-founder/CEO
* Disclaimer *
The story will sound quite personal. I can't help it because I first created Litual out of my own desperate need for it.
Ever heard of
High-Functioning Anxiety?
A person with high-functioning anxiety typically refers to someone who experiences anxiety while still managing daily life reasonably well.
Those with high-functioning anxiety often appear successful on the outside yet experience worry and stress or have obsessive thoughts about their insecurities on the inside.
I was exactly like this. I was performing quite well at my job and maintaining good relationships with great people around me. However, I still struggled with anxious feelings and thoughts.
What about
Bedtime Procrastination?
High-functioning anxiety coupled with my (later-diagnosed) ADHD hugely affected my sleep.
Voluntarily tucking myself in bed was never appealing, as I was afraid of my endless thought spirals keeping me awake.
Instead, I often worked myself to exhaustion, binge-watched TV, or mindlessly browsed random stuff on my phone, so I would simply “pass out” the moment I lay down.
Self-Care Guilt Was Real.
I was trapped in a vicious circle of poor sleep leading to more stress and anxiety, causing poorer sleep, and so on. I tried to keep a consistent routine and build healthy rituals to break this loop.
Yet, it felt like there just wasn’t enough room for any of it on my already-full plate with everything I was managing.
At this point, I was always overwhelmed and often felt like a failure who couldn’t even care for myself.
Throwback to moments of warmth
I had to find a breakthrough.
Through countless hours of research, trials and errors, I learned that warmth significantly impacts both the physical and emotional aspects of sleep and overall health.
(You can find out more about it here, in case you are curious.)
I recalled all the elements of warmth in each time I felt happily drowsy or fell asleep naturally - taking warm baths, snuggling with my dogs, lying in the sun...
The question now was how to recreate such warm experiences in my day-to-day life even when I have no one to cuddle with or I am too busy for little me-time in the bathtub.
Sleepless Nights For Better Sleep ... and More
As a dreamer with greedy perfectionism, I wanted it all - comfort, design, quality, safety, convenience, sustainability, and more. This made the whole journey so worthwhile and so complex at the same time.
Luckily, I attracted some dreamers with even more severe perfectionism, like my co-founder Miye. Needless to say, they truly understood what it felt like to be lying alone in a cold bed, wrapped in chains of thoughts and emotions. Together, we spoke to thousands of those who also knew it all too well.
Loooong story short, years of many, many sleepless nights were put into bringing just the right warmth for them, and for us.
If you are like us,
You'd know.
Your multiple passions and commitments can leave you tensed up by the end of the day, yet too exhausted to do anything about it.
That’s why we wanted to turn bedtime into something beyond sleep, but a wellness experience to unwind - both physically and emotionally - at the end of a long day.
your last ritual of the day
litual
We created Litual to deliver an effortless routine that goes hand in hand with busy lifestyles.
Loved by so many passionate dreamers worldwide, Litual is a warm ritual to reward ourselves for today and get ourselves fully recharged for tomorrow.
In warmth, we thrive.
